Are AMP Pages Decreasing Your Adsense Revenue?

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AMP Pages loads in less than a second, but how is it possible? Well, AMP pages are the cached pages that Google has indexed and cached. So if you make any changes to your AMP pages that will not take effect until Google Indexes those pages next time. If you go to your AMP pages manually by adding /AMP/ in the end of the URL, you will be able to see the changes you have made. However, No one manually adds /AMP/ to the URL while visiting your blog/website. Google takes users to AMP pages when they are using Google Search via mobile devices.

How to Add Google Adsense to AMP Pages?

We have already written a separate article how you can customize AMP pages and display Google Adsense Ads to those pages. The default version of the AMP plugin doesn’t come with any customization option, so you will have to add another AMP plugin if you are using a WordPress blog, else you can add the ad tags manually. We have already mentioned 3 methods of serving ads on AMP pages.

Where to Place Ads on AMP Pages?

If you are placing Ads on the header or to the beginning of the content of AMP pages, then you are making a big mistake. Header Ad or the ad to the beginning of the article is not likely to get clicks. You might think how is it possible when the header ads work very well on mobile and desktop pages?

When a visitor comes to your website via Google Search, the AMP page loads very quickly, but the ad doesn’t load. It takes around 5 seconds to load the ad. So the visitor is likely to scroll before the ad loads because there is nothing to read at the top of the page.

The best places to display Adsense Ads on AMP Pages

  • Right After the First Paragraph
  • To the End of the Article
  • To the Middle of The Content

The best option : Skip all the above-mentioned ad places, and use PageFrog plugin to display Adsense Ads after every 170 words. By default, this plugin displays ads after every 250 words that you can decrease of increase. According to Adsense Policy, 2 banners should not appear at the same time on Mobile Screen, and you cannot serve more than 3 ad banners per page. So this plugin will stop showing ads automatically when it has already served 3 ads on the page. To learn more, visit this page and read the Method Number 2 to serve Adsense Ads.

What else can you do to boost revenue on AMP Pages?

Add Adsense’s Matched Content unit to the end of the page, and enable Ads to this unit (If you have this option in your Adsense Account). It will increase the page views of your blog, and will also boost revenue.

Disable AMP on Specific Pages?

If you are using an additional plugin to serve ads, e.g. Page Frog, it also allows disabling AMP on specific pages while publishing the article. You can simply untick AMP. So when you should do that? For example, I use Viglink to monetize all promotional links and links to shopping websites. If I publish an article with links to shopping sites, e.g. Top cheap high-end unlocked Smartphones, then I will disable AMP for this page. If I don’t disable Viglink will not be able to create affiliate links on AMP pages. So you need to be smart enough where to enable/disable AMP.