What is an infographic and what is it for?
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In the world of content marketing, it is essential to understand what an infographic is. You can’t ignore the fact that they have taken an unprecedented boom, and for this reason, we consider it vitally important to explain what they are and what they are for.
We can say that an infographic is information presented graphically. The simplest and most traditional example is an Excel chart with statistical data. However, this technique has evolved so much data that is graphed.
Human beings have always felt the need to communicate graphically or visually to explain difficult things for them to do only with words. Their goal has always been to make complex information more accessible.
What is included in an infographic
If you are planning to create an infographic, and especially if you are going to use an infographic template, here are the elements to have ready beforehand:
- Text. Although infographics are visual, you still need text to provide information to your audience.
- Data. The research you are presenting.
- Tables and graphs. They help people understand the data.
- Diagrams These can provide another way to guide people through the data you present.
- Pictures. Depending on the topic of your presentation, images can be a helpful tool to illustrate your topic.
Infographics as part of SEO
Many brands think that the solution to generate content is through these graphic resources and videos and photographs as the only alternative. It is important to understand the implications of a brand’s objective to achieve organic positioning when making infographics.
We cannot ignore that content indexing always responds to formats such as text in the first option. When you search in search engines, they always respond with this format other than text, and you will understand the importance of text in this process.
Therefore, it is essential to create a text of excellent quality and with the necessary SEO techniques. Once that text is developed, we can move on to the next level: the infographic design process. Without considering the steps necessary for positioning, thinking about creating one of them will not lead you to index the infographic alone in search engines. That will not happen to you because the search engines do not understand the graphs. They can find similarities, colors, etc., but they cannot interpret them for now.
If your goal is to get an infographic indexed in search engines, you must first index the text and then this will happen. Keep in mind that it will only happen as long as the text is perfect. This implies that when creating that wonderful text, they can insert the infographic and the set between text and graphic will be what the search engines will index.
Now if we move on to the types of infographics to have ideas that will help you in the process. Don’t forget the importance of keyword analysis before starting your design process. This will help you focus your infographic on a topic that is relevant to the digital world.
What are the types of infographics?
These infographics are intended to synthesize in a clear and creative way the processes that can be carried out in a company, restaurant, or any entity that has established procedures. They serve to:
- Process of creating a product (For example: how the coffee you drink is grown)
- Process of making a dish (step-by-step recipes)
- Chronology in time of an event (timeline)
- Detail flow charts
We cannot ignore that figures love people. Define the sector in which you want to move and look for clear figures that help your clients understand what you want to highlight. They must be easy to understand so that your consumers can get hooked on them. Always place sources to make them credible for your target market and underline those remarkable figures. They serve to:
- Show relevant market research data
- Survey results
These are used to highlight aspects of geographical areas and tourist destinations, among others. It highlights aspects of the area, places statistics, manages to attract the attention of tourist sites, among others. They serve to:
- Maps and routes to get somewhere (Metro map)
- Show the scene of a plane crash
- Geographically locate the venues of an event (World Cup stadiums)
They serve to:
- Achieve a visual representation and show the parts of an object (News of a cell phone or car)
- Types of objects or products (Varieties of beers, cuts of meat)
- Make Versus or Comparisons of Objects or Profiles (iPhone Versus Samsung)
There are thousands of characters that we have in the history of humanity and thousands of queries that exist about them. Make a biographical synthesis of the characters, and highlight those key aspects that led them to be highlighted by humanity. They serve to:
- Character profiles
- Milestones of a character
- Anniversary of some event or character (50 years of Mafalda in 2014)
What are the advantages of infographics
So why should we use infographics in marketing? Here are some of the reasons. First of all, people can be overwhelmed by the vast amount of information that exists online. From a business point of view, the use of infographics brings many other benefits. There’s nothing that says you know what you’re doing, like sharing data-rich research and analysis. That is why the use of infographics in presentations helps you demonstrate your expertise.
Infographics are perhaps the most shared content format on social media, and therefore are almost a mandatory format in any content marketing strategy. The reason is simple. It is the most practical format to give complex information and make it easy to digest.
The big bet is to produce handy infographics for users. That is, through an infographic, someone can learn something new in a few minutes. An infographic video can also fulfill this function since it is easy to be shared and viewed at any time and device.
How to create an infographic
Some people decide to create their own infographics, and for them, there are free online tools that allow it. It is not required to be a graphic designer to create an infographic, although it is important to have some creativity and aesthetics.
Keep in mind that the starting point of a good infographic is a good text. Many times sketching on paper what you want to illustrate is a good starting point. Do not forget that the most important thing is to have a good text to produce a good infographic.
Some very intuitive online tools to design infographics are DesignCap, Easel.ly, Infogram, and Canva. Although you can also experiment using your PowerPoint.
The steps are:
- Develop the text that you would like to be the base of the infographic. Do not forget that as you are going to develop a text, you must consider following the steps to create a content marketing strategy. This refers to the analysis of the keywords mentioned above, the buyer person’s definition, etc.
- Once you have the text, define what the central points of the infographic are.
- Outline the points made.
- Ask the designer to help you with the graphics
- Post it with the necessary SEO considerations.
To sum up
People are extremely visual, and you shouldn’t ignore this when it comes to digital marketing. In this sense, and to further facilitate communication with your audience, you can make an infographic to draw their attention.
Now you know how to make a distinctive infographic, which will enhance your company’s marketing strategy, attracting leads, generating traffic, nurturing relationships or even proposing a sale. Do you like the post? Leave a comment!