Best CPM-Based Ad Networks for Publishers in 2023

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CPM based Ad Network

Earning from a blog can be a challenge, particularly when navigating the diverse landscape of ad networks, each with its unique functionalities. Google AdSense is often the go-to choice for many, offering a straightforward approval process. However, it’s important to be cautious as violations can lead to account bans. For those seeking alternatives to AdSense or looking to supplement it, exploring other ad networks can be a viable strategy to boost revenue. AdSense primarily operates on a CPC (Cost Per Click) model, rewarding publishers for ad clicks.

If you find your blog generating numerous ad impressions but few clicks, considering a CPM (Cost Per Mile) ad network may be advantageous. CPM networks pay for every thousand ad impressions, making them a suitable choice for high-traffic sites with lower click-through rates (CTR). While a high CTR can make AdSense unbeatable, CPM networks offer a consistent revenue stream based on impressions rather than clicks. Some networks even allow publishers to set their own CPM rates, providing additional control over their monetization strategy.

Top Impression-Based Ad Network For Publishers

1. Google AdSense

Overview: Google AdSense is one of the most popular ad networks, offering a wide range of ad types including display, mobile, and search result ads. Currently, it uses a cost-per-click (CPC) and CPM model, providing publishers with a large pool of advertisers. However, Google AdSense has announced a shift from its pay-per-click model to pay-per-impression, meaning publishers will now earn revenue each time an ad is displayed, starting early next year. This change aims to standardize payment methods across Google’s products and other platforms, facilitating easier comparisons for publishers with other tech providers. The update will not affect the type or quantity of ads displayed. AdSense’s revenue sharing is also being revised, separating buy-side and sell-side rates, with publishers receiving 80% of the revenue after deductions. Google Ads will retain an average of 15% from advertiser spend, maintaining the overall publisher revenue at about 68%.

Approval Requirements: AdSense has a strict approval system. Websites must adhere to Google’s content policies, have high-quality, original content, and a user-friendly design.

Minimum Pageview Requirement: There are no specific minimum traffic requirements, but a site with substantial traffic has a better chance of approval.

Payment Method: Payments are made through bank transfer, check, or Western Union.

Downsides: The approval process can be lengthy and challenging, and the platform requires strict adherence to its policies.

2. Adcash

Overview: Adcash is known for its billions in monthly advertising and extensive viewer base. It offers dynamic CPM monetization and supports diverse ad formats.

Approval Requirements: Easy approval process without specific minimum traffic requirements.

Minimum Pageview Requirement: No minimum traffic requirement.

Payment Method: Various payment systems including PayPal and bank transfers.

Downsides: The CPM rates may be lower than the market average, depending on the website and audience.

3. Exponential (Formerly Tribal Fusion)

Overview: Exponential provides a variety of ad types and custom-tailored monetization plans, known for its high CPM rates and targeted ads.

Approval Requirements: Requires sites to have 500,000 unique monthly visitors.

Minimum Pageview Requirement: 500,000 unique monthly users.

Payment Method: Payments are processed through PayPal and checks.

Downsides: High demand for unique monthly users and targeted content, making it challenging for smaller publishers to get accepted.

4. BuySellAds

Overview: BuySellAds is suitable for beginners with no minimum traffic thresholds. It facilitates direct deals between publishers and advertisers.

Approval Requirements: No stringent requirements, making it suitable for new websites.

Minimum Pageview Requirement: None.

Payment Method: PayPal, checks, and wire transfer.

Downsides: Charges a 25% commission, which is higher than the industry standard.

5. Propeller Ads

Overview: Propeller Ads offers an array of ad types and is known for its good eCPM rates. It’s particularly effective for monetizing smartphone traffic.

Approval Requirements: Easy to join with few restrictions.

Minimum Pageview Requirement: No minimum traffic requirement.

Payment Method: Multiple options including PayPal and wire transfer.

Downsides: Some ad formats may negatively impact user experience.

6. Conversant Media

Overview: Conversant Media offers a range of ad formats and targets high-quality websites. It’s known for its user-friendly interface and regular payouts.

Approval Requirements: Accepts only high-quality websites.

Minimum Pageview Requirement: Not explicitly stated but focuses on quality content.

Payment Method: Regular payments with a minimum threshold of $25, options include PayPal.

Downsides: May not be suitable for newer or smaller websites due to quality requirements.


Overview: is a major player in contextual advertising, partnering with the Yahoo! Bing network. It offers a variety of ad formats and is ideal for publishers with significant traffic.

Approval Requirements: Requires original content and a regular content update schedule. Third-party intellectual property infringement is not allowed.

Minimum Pageview Requirement: Best suited for sites with around 50,000 monthly views.

Payment Method: Various options including direct bank transfer and PayPal.

Downsides: Approval may be challenging for new or smaller websites.

8. RevContent

Overview: RevContent specializes in native advertising and offers a variety of ad formats. It is known for its high CPM rates but has stringent approval requirements.

Approval Requirements: High-quality content with a minimum of 50,000 monthly visitors.

Minimum Pageview Requirement: 50,000 monthly website visitors.

Payment Method: Various options including PayPal.

Downsides: Difficult to get approved, especially for smaller publishers.

The information provided offers a snapshot of some of the leading CPM ad networks in 2023. Each network has its unique strengths and may suit different types of publishers based on their traffic, content quality, and monetization goals.

9. UberCPM

Overview: UberCPM is recognized for its rapid growth and offers an 80% revenue share for publishers. It operates as an ad exchange network, placing inventory across multiple exchanges.

Approval Requirements: Fast approval system.

Minimum Pageview Requirement: No minimum traffic requirements.

Payment Method: Payments through PayPal, bank transfer, or Payoneer.

Downsides: May not offer the same level of advertiser quality and revenue as larger networks.

10. Adbuffs

Overview: Adbuffs is a CPM and CPC ad network, connecting to key ad exchanges. It positions itself as an AdSense alternative, offering competitive rates.

Approval Requirements: Approval typically takes 24-48 working hours with a focus on high-performing publishers.

Minimum Pageview Requirement: Not explicitly mentioned, but likely oriented towards higher traffic websites.

Payment Method: Payments through Payoneer, PayPal, and Bank Wire on a NET 45 basis.

Downsides: Strict approval protocols and higher competition for ad rates.

Each of these networks offers unique advantages and may suit different types of websites based on their audience, content type, and traffic levels. Publishers should carefully consider each network’s features and requirements to determine the best fit for their monetization strategy.