First of all we would like to mention technology and electronic related brands. Apple still leads, and hold the first position under top 100 brands. Its brand value has increased by 43 percent. Google holds the second position with 12 percent raise in its brand value. Microsoft has claimed the fourth position with 11 percent raise. Samsung is at seventh number with no raise in brand value throughout the year. Sony has gone to 58 with 5 percent decrease in its brand value. Lenovo has made new entry under top 100, and holds the last position.
Top 100 brands of 2015
There are some new entries under top 100 brands of 2015; Lego (#82), PayPal (#97), MINI (#98), Moët & Chandon (#99), and Lenovo (#100). For the first time, Amazon has come under top 10 brands.